The growing number of research in the field of economics and culture gives rise to the new model of rational-man. While on the contrary to the neoclassical economics, both new institutional economics and behavioral economics create the base for better understanding of human nature and therefore aim to explain diversity of economic outcomes. Interactions between individuals are driven by scarcity of goods and beliefs on what defines their equilibrium. By recognizing the most probable and influential elements of culture, we are able to trace economic and social disparities. Therefore we understand culture as a set of common beliefs which constitute society’s institutional environment (Greif 1994). In this framework any repeated transaction should already have an expected outcome. To lessen disparities in any given society, Nash equilibrium have to be repeatedly sustained, Pawel Raja (2015).

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